Program standards must be established corresponding to technical standards. . . . Technical standards are only a means to an end, whereas programs are an end in themselves. . . . Leave this matter to broadcasters and you will have more and more entertainment of a lower order, the kind of entertainment that appeals to the masses counted in millions; and you will have less and less entertainment of the kind that appeals to the intelligent, who are comparatively few; more and more of the blare of advertising and no educational programs worth mentioning.
– George Henry Payne. Speech before the Second National Conference on Educational Broadcasting, Chicago, IL, December 1, 1937